Sustainability Challenge

Understanding the Challenge

What does it mean to switch from a consumer orientation to a sustainability orientation?
How are your attitudes and behaviors likely to change?

	(Moving from a…) Consumption Orientation	(To a…) Sustainability Orientation
Resource Orientation	Straight line consumption; use things up; Earth a “bottomless well”	Renewal; make things last; Earth a “one-time endowment”
Social Orientation	Self/clan Status Entitlement Short-term advantage	Community Common ground Relationship Long-term benefit
Attitude Toward Time	Linear; Speed Predictability/convenience	Unfolding; Pace Change/evolution
Material Orientation	Consuming and accumulating	Conserving and sharing
Psychological Landscape	Conformity Entitlement Insecurity Present-oriented	Transition Community Future-oriented Past-reflective
Our Relationship to Earth	Human-centered Ownership/stewardship	Earth-oriented Pluralism Earth citizenship
Our Orientation to the World	Pursuit of novelty	Appreciation
Outcome Focus	Control	Opportunity